Social Media Marketing Course: Master Engagement, Build Brands & Launch Live Campaigns
Master the dynamic world of Social Media Marketing (SMM) with BinnBash Academy's in-depth course. Learn organic growth, paid advertising, content creation, community management, and analytics across platforms like Facebook, Instagram, LinkedIn, and TikTok. Build a powerful portfolio with intensive real-time live projects to become a social media expert!
Engage, Grow, Succeed!Who Should Enroll in this Social Media Marketing Course?
This course is ideal for individuals passionate about online communities and eager to build a professional career in social media:
- Aspiring Social Media Managers & Specialists.
- Content Creators, Influencers & Bloggers.
- Digital Marketing Professionals focusing on social channels.
- Community Managers & Customer Service Professionals.
- Entrepreneurs & Small Business Owners looking to leverage social media.
- Anyone eager to understand how to build and engage online audiences.
Social Media Marketing Course Prerequisites
- Basic computer literacy and internet navigation skills.
- Familiarity with popular social media platforms.
- Creativity and an understanding of online trends.
- An analytical mindset for understanding social media performance.
- No prior social media marketing experience is strictly required.
Key Social Media Marketing Tools & Platforms Covered
Hands-on mastery of leading social media platforms and tools for effective engagement and growth.
Social Media Marketing: Comprehensive Syllabus & Intensive Real-Time Projects
Module 1: SMM Fundamentals & Strategy Development
- Introduction to Social Media Marketing: Landscape, Trends, Benefits.
- Defining Social Media Goals & KPIs (Brand Awareness, Engagement, Leads, Sales).
- Audience Research & Persona Development for Social Media.
- Competitor Social Media Analysis.
- Choosing the Right Social Media Platforms for Your Business.
- Developing a Comprehensive Social Media Strategy.
- Live Project: Create a detailed social media strategy and content pillars for a brand, including target audience analysis and platform selection.
Tools & Concepts:
- Social Media Audit, Audience Segmentation, SMART Goals.
Expected Outcomes:
- Formulate effective social media strategies.
- Identify target audiences on social platforms.
- Set measurable social media goals.
Module 2: Organic Social Media & Community Management
- Crafting Engaging Social Media Content (Posts, Stories, Reels, Carousels).
- Content Calendaring & Scheduling Tools.
- Best Practices for Each Platform (Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
- Community Building & Engagement Strategies.
- Responding to Comments, Messages & Reviews.
- Social Listening & Reputation Management.
- Live Project: Manage the organic social media presence for a simulated business for 2 weeks, creating and scheduling content, and actively engaging with the audience.
Tools & Concepts:
- Hootsuite/Buffer, Sprout Social (concepts), Social Listening Tools.
Expected Outcomes:
- Create engaging organic social content.
- Manage social media communities.
- Monitor brand mentions and reputation.
Module 3: Paid Social Media Advertising - In-depth Campaign Execution
- Introduction to Social Media Advertising & Funnel.
- Facebook/Instagram Ads Manager Mastery: Campaign Objectives, Ad Sets, Ads.
- Audience Targeting: Demographics, Interests, Behaviors, Custom Audiences, Lookalikes.
- Ad Formats & Creative Best Practices.
- Budgeting, Bidding & Ad Scheduling.
- Retargeting & Advanced Campaign Optimization.
- LinkedIn Ads & X (Twitter) Ads Overview.
- Live Project: Set up and optimize a simulated Facebook/Instagram Ads campaign with multiple ad sets and creatives, focusing on lead generation or sales conversions.
Tools & Concepts:
- Meta Business Suite, Facebook Ads Manager, Audience Insights.
Expected Outcomes:
- Create and manage effective social media ad campaigns.
- Target specific audiences with precision.
- Optimize ad spend for maximum ROI.
Module 4: Social Media Content Creation & Storytelling
- Visual Content for Social Media: Image Editing (Canva, basic Photoshop concepts).
- Video Content for Social Media: Short-form video (Reels, TikToks), basic editing principles.
- Copywriting for Social Media: Engaging captions, hashtags, emojis.
- Storytelling on Social Media: Building narratives that resonate.
- User-Generated Content (UGC) Strategies.
- Interactive Content: Polls, Quizzes, Q&A.
- Live Project: Produce a series of short-form videos (e.g., 3-5 Reels/TikToks) and accompanying captions for a brand, focusing on trending audio and visual storytelling.
Tools & Concepts:
- Canva, In-app editing tools (Instagram/TikTok), CapCut (concepts).
Expected Outcomes:
- Create diverse and engaging social media content.
- Master storytelling for social platforms.
- Utilize trending formats effectively.
Module 5: Social Media Analytics & Reporting
- Google Analytics 4 (GA4) for Social Media Traffic & Conversions.
- Understanding Platform-Specific Analytics (Facebook Insights, Instagram Insights, LinkedIn Analytics).
- Key Social Media Metrics: Reach, Impressions, Engagement Rate, Click-Through Rate, Conversions.
- Creating Comprehensive Social Media Reports.
- A/B Testing Social Media Content & Ads.
- Social Media ROI Measurement.
- Live Project: Analyze the performance of a social media campaign using platform insights and GA4 data, creating a detailed report with actionable recommendations.
Tools & Concepts:
- Google Analytics 4, Native Platform Insights, Data Studio/Looker Studio (concepts).
Expected Outcomes:
- Measure and interpret social media data.
- Create insightful performance reports.
- Optimize campaigns based on analytics.
Module 6: Advanced SMM, Influencer Marketing, AI & Intensive Capstone Projects
- Influencer Marketing Strategy: Identification, Outreach, Campaign Management, ROI.
- Social Commerce & Live Shopping Strategies.
- Crisis Management & Handling Negative Feedback on Social Media.
- Leveraging AI in Social Media: AI for Content Ideation, Copy Generation, Image/Video Creation, Chatbots, Performance Prediction.
- Advanced Social Listening & Sentiment Analysis.
- Intensive Real-time Capstone Project: Develop and execute a complete social media marketing campaign for a real client or a simulated complex business. This includes strategy, organic content, paid ads, influencer collaboration, real-time monitoring, AI integration, data analysis, and ongoing optimization for measurable business results and client reporting.
- Building a Professional Social Media Portfolio: Showcasing diverse campaigns and measurable results.
- Career Guidance: Freelancing, Agency, In-house roles, Resume Building, LinkedIn Optimization, Mock Interviews for SMM roles.
Tools & Concepts:
- Influencer Platforms, AI Content Tools (ChatGPT, Midjourney concepts), Social Listening Tools.
- Intensive Live Project Work, Client Communication, Portfolio Building, Career Prep.
Expected Outcomes:
- Implement advanced SMM strategies.
- Run successful influencer marketing campaigns.
- Gain extensive practical experience with real-world social media challenges and client interactions, leading to tangible results.
- Prepare for a high-level social media marketing career.
This course provides hands-on, in-depth expertise to make you a proficient and job-ready Social Media Marketing professional, with a strong emphasis on real-time campaign execution, data analysis, and building a powerful, results-driven portfolio!
Social Media Marketing Professional Roles and Responsibilities in Real-Time Scenarios & Live Projects
Gain hands-on experience by working on live projects, understanding the real-time responsibilities of a social media marketing professional in leading digital agencies, brands, e-commerce businesses, and in-house marketing teams. Our curriculum aligns with industry demands for skilled and versatile social media strategists and community builders.
Social Media Manager
Develops, implements, and manages social media strategies for brands, overseeing content, campaigns, and community engagement, as done at Ogilvy.
Social Media Specialist
Focuses on executing daily social media tasks, content scheduling, engagement, and reporting for specific platforms, similar to work at Dentsu.
Community Manager
Builds and nurtures online communities, interacts with followers, and manages brand reputation on social platforms, common at Sprinklr.
Social Media Advertiser (Paid Social)
Plans, creates, and optimizes paid social media campaigns on platforms like Facebook Ads Manager to achieve specific marketing objectives.
Social Media Analyst
Collects, analyzes, and interprets social media data to provide insights into campaign performance, audience behavior, and trends.
Influencer Marketing Specialist
Identifies, engages, and manages relationships with influencers to promote products or services on social media.
Social Media Content Creator
Develops and produces various forms of content (images, videos, graphics) specifically tailored for social media platforms.
Social Media Crisis Manager
Monitors social media for potential crises and implements strategies to mitigate negative impact on brand reputation.
Our Alumni Works Here!
Riya Sharma
Social Media Manager
Arjun Singh
Social Media Specialist
Pooja Verma
Community Manager
Vivek Reddy
Paid Social Specialist
Sneha Gupta
Social Media Analyst
Karan Patel
Influencer Marketing Specialist
Meena Devi
Social Media Content Creator
Siddharth Rao
Social Media Trainee
Neha Sharma
Senior Social Media Strategist
Rahul Kumar
Social Media Consultant
Riya Sharma
Social Media Manager
Arjun Singh
Social Media Specialist
Pooja Verma
Community Manager
Vivek Reddy
Paid Social Specialist
Sneha Gupta
Social Media Analyst
Karan Patel
Influencer Marketing Specialist
Meena Devi
Social Media Content Creator
Siddharth Rao
Social Media Trainee
Neha Sharma
Senior Social Media Strategist
Rahul Kumar
Social Media Consultant
What Our Social Media Marketing Students Say
"This SMM course is incredibly practical! I now have a solid understanding of organic social growth and community engagement."
"The hands-on projects for Facebook Ads Manager and audience targeting were invaluable. I feel confident in running effective paid campaigns."
"As an aspiring influencer, this course was exactly what I needed to understand content strategy and platform best practices. The analytics module was a game-changer."
"BinnBash Academy's focus on real-time campaign execution and crisis management truly sets it apart. I gained practical experience that made me job-ready."
"The instructors are highly knowledgeable and provide in-depth insights into influencer marketing, social commerce, and leveraging AI in SMM."
"I highly recommend this course for anyone looking to build a career in social media. It's comprehensive, engaging, and truly results-oriented."
"From mastering content creation for Reels to understanding LinkedIn's professional networking, every aspect was covered in detail. I feel fully prepared for an SMM role."
"The emphasis on building a professional portfolio with live project results and career guidance was extremely helpful. BinnBash truly supports your job search."
"Learning about social listening and sentiment analysis gave me a clear understanding of managing brand reputation online."
"The practical approach to learning, combined with industry-relevant tools and intensive real-time projects, made this course stand out from others."
Social Media Marketing Job Roles After This Course
Social Media Manager
Social Media Specialist
Community Manager
Social Media Advertiser
Social Media Analyst
Influencer Marketing Specialist
Social Media Content Creator
Social Media Crisis Manager