Google Ads & Paid Campaigns Course: Master PPC & Live Ad Management
Master the art and science of Google Ads and Paid Campaigns with BinnBash Academy's in-depth course. Learn search, display, video, shopping ads, keyword research, bidding strategies, optimization, and analytics. Build a powerful portfolio with intensive real-time live projects to become a PPC expert!
Drive Traffic, Generate Leads, Maximize ROI!Who Should Enroll in this Google Ads & Paid Campaigns Course?
This course is ideal for individuals eager to master paid advertising and drive measurable results:
- Aspiring PPC Specialists & Digital Marketing Analysts.
- Digital Marketing Professionals & Growth Hackers.
- E-commerce Business Owners & Managers.
- Sales & Lead Generation Specialists.
- Anyone eager to manage and optimize high-performing paid advertising campaigns.
Google Ads & Paid Campaigns Course Prerequisites
- Basic computer literacy and internet navigation skills.
- An understanding of basic marketing principles.
- An analytical mindset for interpreting campaign data.
- No prior Google Ads experience is strictly required.
Key Google Ads & Paid Campaign Tools & Concepts Covered
Hands-on mastery of Google Ads platforms, analytics, and advanced optimization techniques for maximum ROI.
Google Ads & Paid Campaigns: Comprehensive Syllabus & Intensive Real-Time Projects
Module 1: Google Ads Fundamentals & Account Structure
- Introduction to Google Ads & PPC Ecosystem.
- Understanding Google Ads Account Structure (Campaigns, Ad Groups, Keywords, Ads).
- Defining Campaign Objectives & KPIs (Clicks, Conversions, Impressions).
- Keyword Research & Match Types using Google Keyword Planner.
- Competitive Analysis in Paid Search.
- Live Project: Set up a Google Ads account and plan a basic search campaign structure, including keyword research and negative keywords.
Tools & Concepts:
- Google Ads Interface, Google Keyword Planner.
Expected Outcomes:
- Understand Google Ads platform and structure.
- Perform effective keyword research.
- Plan foundational PPC campaigns.
Module 2: Google Search Campaigns & Ad Extensions
- Crafting Compelling Search Ad Copy (Headlines, Descriptions, Paths).
- Understanding Quality Score & Ad Rank.
- Implementing Various Ad Extensions (Sitelinks, Callouts, Structured Snippets, Call Extensions).
- Responsive Search Ads (RSAs) Best Practices.
- Audience Targeting for Search Campaigns.
- Live Project: Create a live Google Search campaign with multiple ad groups, compelling ad copy, and a variety of relevant ad extensions.
Tools & Concepts:
- Google Ads Editor (concepts), Ad Preview & Diagnosis Tool.
Expected Outcomes:
- Create high-performing search ads.
- Improve Quality Score and ad visibility.
- Utilize ad extensions effectively.
Module 3: Google Display & Video Campaigns (YouTube Ads)
- Introduction to Google Display Network (GDN) & Campaign Types.
- Audience Targeting for Display Ads: Custom Intent, Affinity, In-Market, Demographics.
- Display Ad Formats & Creative Best Practices (Responsive Display Ads).
- YouTube Advertising: In-Stream, Non-Skippable, Bumper, Discovery Ads.
- Video Ad Formats & Targeting on YouTube.
- Live Project: Set up a Google Display campaign with targeted audiences and responsive display ads, and a YouTube video campaign promoting a product/service.
Tools & Concepts:
- Google Display Network, YouTube Studio Integration.
Expected Outcomes:
- Run effective display advertising campaigns.
- Create engaging video ads for YouTube.
- Target diverse audiences across Google's network.
Module 4: Google Shopping & App Campaigns
- Introduction to Google Shopping Ads & Google Merchant Center.
- Setting Up Product Feeds & Optimizing Product Data.
- Creating & Managing Shopping Campaigns.
- App Campaigns: Promoting Mobile Apps Across Google's Properties.
- Universal App Campaigns (UAC) Setup & Optimization.
- Measuring App Installs & In-App Actions.
- Live Project: (Simulated) Set up a Google Shopping campaign by creating a product feed and structuring a basic campaign, or plan an App campaign strategy.
Tools & Concepts:
- Google Merchant Center, Google Play Console (concepts).
Expected Outcomes:
- Understand and manage Google Shopping Ads.
- Launch and optimize App campaigns.
- Drive e-commerce sales and app installs.
Module 5: Bid Strategies, Optimization & Reporting with GA4
- Understanding Google Ads Bidding Strategies (Manual, Automated, Smart Bidding).
- Campaign Optimization Techniques: Bid Adjustments, Budget Allocation, Ad Scheduling.
- Conversion Tracking Setup & Troubleshooting (Google Tag Manager, Google Analytics 4).
- Google Analytics 4 (GA4) Integration for Paid Campaigns: Events, Conversions, Reports.
- Creating Comprehensive Google Ads Performance Reports.
- A/B Testing & Experimentation in Google Ads.
- Live Project: Optimize an existing Google Ads campaign using bid adjustments and budget pacing, and create a performance report integrating Google Ads and GA4 data.
Tools & Concepts:
- Google Tag Manager, Google Analytics 4, Google Ads Reporting.
Expected Outcomes:
- Implement advanced bidding strategies.
- Optimize campaigns for maximum ROI.
- Analyze and report on paid campaign performance using GA4.
Module 6: Advanced Google Ads, AI Integration & Intensive Capstone Projects
- Performance Max Campaigns: Setup, Asset Groups, Best Practices.
- Attribution Models & Their Impact on Optimization.
- Scripting & Automation in Google Ads (Concepts).
- Leveraging AI in Google Ads: AI for Ad Copy Generation, Bid Optimization, Audience Insights, Predictive Performance.
- Troubleshooting Common Google Ads Issues.
- Intensive Real-time Capstone Project: Develop and execute a complete Google Ads strategy for a real client or a simulated complex business. This includes multi-campaign setup (Search, Display, Video, Shopping/PMax), advanced targeting, AI integration, real-time optimization, conversion tracking, data analysis, and ongoing client reporting for measurable business results.
- Building a Professional PPC Portfolio: Showcasing campaign results, optimization techniques, and ROI achievements.
- Career Guidance: PPC Specialist, Google Ads Manager, Digital Advertising Analyst, Freelancing, Mock Interviews.
Tools & Concepts:
- Performance Max, AI Tools (ChatGPT, etc.), Advanced Google Ads Features.
- Intensive Live Project Work, Client Communication, Portfolio Building, Career Prep.
Expected Outcomes:
- Implement advanced Google Ads strategies like Performance Max.
- Utilize AI for enhanced campaign efficiency.
- Gain extensive practical experience with real-world paid campaign challenges and client interactions, leading to tangible results.
- Prepare for a high-level PPC career.
This course provides hands-on, in-depth expertise to make you a proficient and job-ready Google Ads & Paid Campaigns professional, with a strong emphasis on real-time campaign execution, optimization, data analysis, and building a powerful, results-driven portfolio!
Google Ads & Paid Campaigns Professional Roles and Responsibilities in Real-Time Scenarios & Live Projects
Gain hands-on experience by working on live projects, understanding the real-time responsibilities of a paid advertising professional in digital agencies, e-commerce companies, and in-house marketing teams. Our curriculum aligns with industry demands for skilled PPC strategists and performance marketers.
PPC Specialist
Manages and optimizes paid per click campaigns across platforms like Google Ads to drive traffic and conversions, as done at Google.
Google Ads Manager
Develops and executes comprehensive Google Ads strategies, overseeing account structure, bidding, and optimization, similar to work at WPP.
Digital Advertising Analyst
Analyzes performance data from paid campaigns, identifies trends, and provides insights for optimization and strategy adjustments, common at Publicis Sapient.
Performance Marketing Specialist
Focuses on driving measurable results (leads, sales) through various paid channels, with a strong emphasis on ROI and conversion optimization.
E-commerce PPC Specialist
Specializes in managing Google Shopping Ads and other paid campaigns specifically for online retail businesses.
YouTube Ads Specialist
Creates and optimizes video advertising campaigns on YouTube to reach target audiences and achieve marketing goals.
App Install Campaign Manager
Manages paid campaigns aimed at driving mobile app installations and in-app engagement.
AI-Driven Ad Strategist
Leverages artificial intelligence tools and smart bidding strategies to automate and optimize paid advertising campaigns.
Our Alumni Works Here!
Arjun Sharma
PPC Specialist
Pooja Singh
Google Ads Manager
Rahul Verma
Digital Advertising Analyst
Sneha Reddy
Performance Marketing Specialist
Vivek Kumar
E-commerce PPC Specialist
Meera Desai
YouTube Ads Specialist
Karan Patel
App Install Campaign Manager
Ananya Singh
AI-Driven Ad Strategist
Siddharth Rao
Google Ads Trainee
Neha Gupta
Senior PPC Consultant
Arjun Sharma
PPC Specialist
Pooja Singh
Google Ads Manager
Rahul Verma
Digital Advertising Analyst
Sneha Reddy
Performance Marketing Specialist
Vivek Kumar
E-commerce PPC Specialist
Meera Desai
YouTube Ads Specialist
Karan Patel
App Install Campaign Manager
Ananya Singh
AI-Driven Ad Strategist
Siddharth Rao
Google Ads Trainee
Neha Gupta
Senior PPC Consultant
What Our Google Ads & Paid Campaigns Students Say
"This Google Ads course is incredibly practical! I now have a solid understanding of keyword research and campaign structure."
"The hands-on projects for search and display campaigns were invaluable. I feel confident in setting up and optimizing complex ad sets."
"As an e-commerce owner, this course was exactly what I needed to boost my sales through Google Shopping Ads. The conversion tracking module was a game-changer."
"BinnBash Academy's focus on real-time optimization and Performance Max campaigns truly sets it apart. I gained practical experience that made me job-ready."
"The instructors are highly knowledgeable and provide in-depth insights into advanced bidding strategies and leveraging AI in Google Ads."
"I highly recommend this course for anyone looking to build a career in paid advertising. It's comprehensive, data-driven, and truly results-oriented."
"From mastering responsive search ads to understanding YouTube ad formats, every aspect was covered in detail. I feel fully prepared for a Google Ads role."
"The emphasis on building a professional portfolio with live campaign results and career guidance was extremely helpful. BinnBash truly supports your job search."
"Learning about Google Analytics 4 integration gave me a clear understanding of comprehensive campaign reporting and analysis."
"The practical approach to learning, combined with industry-relevant tools and intensive real-time projects, made this course stand out from others."
Google Ads & Paid Campaigns Job Roles After This Course
PPC Specialist
Google Ads Manager
Digital Advertising Analyst
Performance Marketing Specialist
E-commerce PPC Specialist
YouTube Ads Specialist
App Install Campaign Manager
AI-Driven Ad Strategist