Email Campaigns Course: Master Strategy, Automation & Live Deliverability
Master the art and science of Email Campaign Marketing with BinnBash Academy's in-depth course. Learn list building, content creation, automation, segmentation, A/B testing, and analytics. Build a powerful portfolio with intensive real-time live projects to become an email marketing expert!
Engage, Convert, Automate!Who Should Enroll in this Email Campaigns Course?
This course is ideal for individuals eager to master direct communication and drive results through email:
- Digital Marketing Professionals & Growth Hackers.
- Content Marketers & Copywriters.
- E-commerce Business Owners & Managers.
- Sales & Lead Generation Specialists.
- CRM Managers & Customer Experience Professionals.
- Anyone eager to build and manage effective email marketing campaigns.
Email Campaigns Course Prerequisites
- Basic computer literacy and internet navigation skills.
- An understanding of basic marketing principles.
- Good written communication skills (English).
- An analytical mindset for understanding campaign performance.
- No prior email marketing experience is strictly required.
Key Email Marketing Tools & Concepts Covered
Hands-on mastery of leading email marketing platforms, automation, and analytics for impactful campaigns.
Email Campaigns: Comprehensive Syllabus & Intensive Real-Time Projects
Module 1: Email Marketing Fundamentals & Strategy
- Introduction to Email Marketing: Role, Benefits, ROI.
- Defining Email Campaign Goals & KPIs (Open Rate, Click-Through Rate, Conversion).
- Understanding Email Marketing Laws (GDPR, CAN-SPAM).
- Choosing the Right Email Service Provider (ESP).
- Building Your Email Marketing Strategy & Funnel.
- Live Project: Develop a comprehensive email marketing strategy for a chosen business, outlining objectives, target audience, and campaign types.
Tools & Concepts:
- ESP Selection Criteria, Email Funnel Mapping.
Expected Outcomes:
- Formulate effective email strategies.
- Understand legal compliance in email marketing.
- Select appropriate ESPs.
Module 2: List Building & Segmentation Mastery
- Ethical List Building Strategies: Opt-in Forms, Lead Magnets.
- Designing High-Converting Landing Pages & Pop-ups.
- Importing & Managing Email Lists.
- Audience Segmentation: Demographics, Behavior, Engagement.
- Personalization Techniques for Emails.
- List Hygiene & Cleaning Practices.
- Live Project: Create a lead magnet (e.g., a simple e-book or checklist) and design an opt-in form to build a segmented email list for a niche audience.
Tools & Concepts:
- Landing Page Builders (concepts), CRM Integration (concepts).
Expected Outcomes:
- Build and grow high-quality email lists.
- Segment audiences effectively for targeted campaigns.
- Implement personalization techniques.
Module 3: Email Content Creation & Design
- Copywriting for Emails: Subject Lines, Preheaders, Body Copy, CTAs.
- Email Design Principles: Layout, Visual Hierarchy, Mobile Responsiveness.
- HTML Email Basics & Templates.
- Creating Engaging Visuals for Emails (Canva/basic design tools).
- Personalization & Dynamic Content.
- A/B Testing Email Elements (Subject Lines, CTAs, Images).
- Live Project: Design and write copy for a series of 3 marketing emails (e.g., welcome series, promotional email, newsletter) optimized for mobile and engagement.
Tools & Concepts:
- Email Builders (Mailchimp, HubSpot), Canva, HTML/CSS for Email (basics).
Expected Outcomes:
- Write compelling email copy.
- Design visually appealing and responsive emails.
- Conduct effective A/B tests.
Module 4: Email Automation & Customer Journeys - Real-time Implementation
- Introduction to Marketing Automation & Workflows.
- Setting Up Automated Email Sequences (Welcome, Abandoned Cart, Re-engagement).
- Trigger-Based Emails & Behavioral Automation.
- Customer Journey Mapping for Email Campaigns.
- Nurturing Leads & Customer Retention through Automation.
- Live Project: Set up a multi-step automated email workflow (e.g., a welcome series for new subscribers or an abandoned cart sequence) using an ESP.
Tools & Concepts:
- Mailchimp Automation, HubSpot Workflows (concepts).
Expected Outcomes:
- Implement email marketing automation.
- Map and optimize customer journeys.
- Nurture leads and retain customers effectively.
Module 5: Email Deliverability & Performance Measurement
- Understanding Email Deliverability: Sender Reputation, IP Blacklists.
- Authentication Protocols (SPF, DKIM, DMARC).
- Avoiding Spam Filters & Improving Inbox Placement.
- Email Analytics Deep Dive: Open Rate, CTR, Conversion Rate, Bounce Rate, Unsubscribe Rate.
- Google Analytics 4 (GA4) for Email Campaign Tracking.
- Creating Actionable Email Performance Reports.
- Live Project: Analyze the performance of a simulated email campaign using ESP analytics and GA4, identifying deliverability issues and areas for improvement.
Tools & Concepts:
- Email Testing Tools (concepts), Google Analytics 4.
Expected Outcomes:
- Ensure high email deliverability.
- Measure and interpret email campaign data.
- Create insightful performance reports.
Module 6: Advanced Email Marketing, AI Integration & Intensive Capstone Projects
- Advanced Segmentation & Personalization Strategies.
- Transactional Emails vs. Marketing Emails.
- Email List Monetization Strategies.
- Leveraging AI in Email Marketing: AI for Subject Line Generation, Content Drafting, Personalization, Predictive Analytics, Send Time Optimization.
- SMS Marketing Integration with Email.
- Intensive Real-time Capstone Project: Develop and execute a complete email marketing strategy for a real client or a simulated complex business. This includes list building, multi-channel content creation, automation workflows, advanced segmentation, AI integration, real-time deliverability monitoring, data analysis, and ongoing optimization for measurable business results and client reporting.
- Building a Professional Email Marketing Portfolio: Showcasing campaign results, automation flows, and deliverability success.
- Career Guidance: Email Marketing Specialist, CRM Manager, Marketing Automation Expert, Freelancing, Mock Interviews.
Tools & Concepts:
- AI Tools (ChatGPT, etc.), Advanced ESP Features.
- Intensive Live Project Work, Client Communication, Portfolio Building, Career Prep.
Expected Outcomes:
- Implement advanced email marketing tactics.
- Utilize AI for email campaign efficiency.
- Gain extensive practical experience with real-world email marketing challenges and client interactions, leading to tangible results.
- Prepare for a high-level email marketing career.
This course provides hands-on, in-depth expertise to make you a proficient and job-ready Email Marketing professional, with a strong emphasis on real-time campaign execution, automation, deliverability, and building a powerful, results-driven portfolio!
Email Marketing Professional Roles and Responsibilities in Real-Time Scenarios & Live Projects
Gain hands-on experience by working on live projects, understanding the real-time responsibilities of an email marketing professional in digital agencies, e-commerce companies, SaaS businesses, and in-house marketing teams. Our curriculum aligns with industry demands for skilled and versatile email strategists and automation experts.
Email Marketing Specialist
Plans, executes, and optimizes email campaigns, focusing on list growth, engagement, and conversions, as done at Mailchimp.
Marketing Automation Expert
Designs and implements automated email workflows and customer journeys to nurture leads and retain customers, similar to work at HubSpot.
CRM Manager (Email Focus)
Manages customer databases within CRM systems, ensuring data quality and leveraging it for personalized email communication, common at Salesforce.
Email Marketing Analyst
Analyzes email campaign performance data, provides insights, and recommends optimizations to improve key metrics.
Deliverability Specialist
Focuses on ensuring emails reach the inbox, managing sender reputation, and troubleshooting deliverability issues.
Campaign Manager (Email)
Oversees the entire lifecycle of email campaigns from strategy and creation to execution and reporting.
Email Copywriter
Crafts compelling and persuasive subject lines, body copy, and calls-to-action for various email types.
Audience Segmentation Specialist
Develops and refines audience segments to enable highly targeted and personalized email campaigns.
Our Alumni Works Here!
Aisha Rahman
Email Marketing Specialist
Rohan Sharma
Marketing Automation Expert
Priya Singh
CRM Manager
Vivek Kumar
Email Marketing Analyst
Sneha Gupta
Campaign Manager
Karan Desai
Email Deliverability Specialist
Meera Patel
Email Copywriter
Arjun Reddy
Email Marketing Trainee
Neha Kumar
Senior Email Strategist
Rahul Yadav
Marketing Automation Consultant
Aisha Rahman
Email Marketing Specialist
Rohan Sharma
Marketing Automation Expert
Priya Singh
CRM Manager
Vivek Kumar
Email Marketing Analyst
Sneha Gupta
Campaign Manager
Karan Desai
Email Deliverability Specialist
Meera Patel
Email Copywriter
Arjun Reddy
Email Marketing Trainee
Neha Kumar
Senior Email Strategist
Rahul Yadav
Marketing Automation Consultant
What Our Email Campaigns Students Say
"This Email Campaigns course is incredibly practical! I now have a solid understanding of list building and creating engaging email content."
"The hands-on projects for email automation and customer journey mapping were invaluable. I feel confident in setting up complex workflows."
"As an e-commerce owner, this course was exactly what I needed to boost my sales through email. The segmentation and A/B testing modules were game-changers."
"BinnBash Academy's focus on real-time deliverability and spam filter avoidance truly sets it apart. I gained practical experience that made me job-ready."
"The instructors are highly knowledgeable and provide in-depth insights into advanced email strategies, including AI integration and SMS marketing."
"I highly recommend this course for anyone looking to build a career in email marketing. It's comprehensive, data-driven, and truly results-oriented."
"From mastering email copywriting to understanding GA4 for email tracking, every aspect was covered in detail. I feel fully prepared for an email role."
"The emphasis on building a professional portfolio with live campaign results and career guidance was extremely helpful. BinnBash truly supports your job search."
"Learning about lead magnet creation and list hygiene gave me a clear understanding of building a healthy and engaged email list."
"The practical approach to learning, combined with industry-relevant tools and intensive real-time projects, made this course stand out from others."
Email Campaigns Job Roles After This Course
Email Marketing Specialist
Marketing Automation Expert
CRM Manager (Email Focus)
Email Marketing Analyst
Deliverability Specialist
Campaign Manager (Email)
Email Copywriter
Audience Segmentation Specialist